WhatsWhat

What the Company Is About

What’sWhat is an AI-powered career platform designed to give job seekers a competitive edge in a market where less than 3% of applications typically result in interviews. Unlike static templates in Google Docs or Microsoft Word, What’sWhat dynamically tailors resumes and cover letters to match the specific language, skills, and requirements employers are looking for.

The platform goes beyond formatting by ensuring documents are ATS-friendly, keyword-optimized, and designed to highlight a candidate’s strengths in a way that resonates with both recruiters and hiring systems. In short, What’sWhat transforms generic applications into strategic tools for career advancement.

How It's Beneficial

This platform directly benefits two key groups: college graduates entering the workforce and professionals stuck in underpaid or stagnant positions. For graduates, What’sWhat provides a much-needed bridge between classroom achievements and real-world job requirements, helping them stand out in competitive entry-level pools.

For professionals, the software offers a chance to break free from underpaying roles by crafting stronger applications and providing salary negotiation support. By arming job seekers with AI-driven documents that showcase their true value, What’sWhat helps level the playing field and increases their likelihood of landing interviews and offers.

Why The Software is Needed

The need for What’sWhat stems from the inefficiency and limitations of current job application tools. Google Docs and Microsoft Word provide basic templates, but they don’t help candidates adapt resumes for multiple roles, highlight quantifiable achievements, or optimize for Applicant Tracking Systems. This leaves many applicants overlooked despite being qualified.

At the same time, recruiters report that over 80% of hiring decisions are influenced by whether a resume is tailored to the job—yet most candidates don’t personalize their documents. What’sWhat fills this gap by automating the tailoring process, ensuring applications stand out and substantially increasing the chances of landing interviews and securing fair compensation.