Finlete
Finlete is a sports investment platform that allows fans to become investors in the careers of professional athletes. Finlete enables both accredited and non-accredited investors to purchase shares tied to an athlete’s potential future earnings. This model provides emerging athletes with upfront capital to cover essential costs like training and nutrition without incurring debt, while fans gain an equity stake in the athlete's career and a front row seat on their journey.
Data-Driven Selection: Uses an AI-assisted underwriting process to evaluate athletes, incorporating performance metrics, development trajectory, and predictive analytics.
Fan Engagement: Beyond financial participation, the platform offers fans perks, content, updates, and a real connection to the athletes they back.
Proven Traction: As of early 2026, transacted nearly $1 million from about 1,000 investors in support of a dozen minor league baseball players.
Equity vs. Debt: Athletes exchange a percentage of future earnings for immediate funding. If they don't reach the professional ranks, they are not required to pay the capital back.
Company Overview
Market Opportunity
Finlete transforms athletes into investable assets by providing non-debt capital in exchange for future earnings. As athlete branding professionalizes and investors seek differentiated alternative assets, the platform connects fans and capital directly to emerging talent. Using data-driven underwriting, Finlete reduces risk while aligning long-term incentives, creating a scalable new category of athlete-backed equity.
Investment Focus
- •Athlete Origination
- •Alternative Assets
- •Data Underwriting
San Diego, CA
